Anseong City Unveils Brand Identity and Slogan for '2025 East Asia Cultural City Anseong'

[Suwon Ilbo=Reporter Park Chan-hyuk] Anseong City held the '2025 East Asia Cultural City Anseong Brand Identity and Slogan Proclamation Ceremony' on the 20th at the Small Performance Hall of Anseong Matchum Art Hall, affirming its leap as a global cultural and arts city.

The ceremony was attended by approximately 200 people, including Mayor Kim Bo-ra of Anseong, Member of Parliament Yoon Jong-gun, Anseong City Council Chair Ahn Jung-yeol, Gyeonggi Provincial Council Member Hwang Se-ju, city council members, the East Asia Cultural City Promotion Committee, cultural and arts organizations, education officials, and citizens, uniting their determination for the success of the '2025 East Asia Cultural City Anseong.'

The event proceeded with a pre-ceremony performance, followed by △introduction of the East Asia Cultural City △congratulatory remarks and congratulatory video screening △brand identity and slogan proclamation performance and citizen participation ceremony △congratulatory performances.

The brand identity (BI) announced this time was modeled after an 'ureumssani' (tightrope walker) performing the tightrope walking, a representative performance of Anseong's traditional Namsadang Nori folk play, embodying Anseong as the center of dynamic and confident East Asian cultural exchange.

Additionally, the slogan '조선 아이돌 바우덕이, 아시아를 잇는 줄을 타다' (Joseon Idol Baudekki Walks the Rope Connecting Asia), which contains the goals for 2025, expresses the determination that Baudekki will connect Korea, China, and Japan through the 'rope' of culture, promoting Anseong's cultural and arts heritage beyond Asia to the world.

Meanwhile, the East Asia Cultural City initiative is a program implemented annually by Korea, China, and Japan to select and promote representative cultural cities of each country to promote mutual understanding and cultural exchange among the three nations. Anseong City has been selected as the 2025 East Asia Cultural City alongside Macau Special Administrative Region and Huzhou City in China, and Kamakura City in Japan, and is preparing cultural and arts exchange events.

Mayor Kim Bo-ra stated, "I will do my best to make this an opportunity to further elevate the status of Anseong as an 'International Cultural City' by widely promoting Anseong's distinctive cultural and arts heritage," and added, "We will prepare diverse cultural and arts events where we can share and enjoy the cultural diversity of Korea, China, and Japan together."