Anseong City SNS Wins Korea Communication Awards for Third Consecutive Year

[Suwon Ilbo=Reporter Park Chan-hyuk] Anseong City won the 'Social Media Grand Prize' in the Basic Local Governments category at the '17th Korea Communication Awards,' achieving the honor of winning for three consecutive years, the city announced on the 13th.

The 'Korea Communication Awards,' hosted by the Korea Internet Communication Association, evaluates and presents awards for digital communication effectiveness including corporate and institutional communication indices and content competitiveness indices. Over 15 years, 1,500 organizations have participated, making it one of the most prestigious award ceremonies in Korea's digital field.

The city received high marks for brand policy promotion and content competitiveness index through timely operational strategies for the six SNS channels including Instagram and YouTube according to each channel's characteristics, as well as accuracy and promptness of city policy promotion.

In particular, the city's SNS rapidly transmits useful news covering all aspects of the city, from practical information such as business applications and events to emergency alerts including accidents and disasters. All information is verified through review by relevant departments, resulting in high citizen satisfaction.

Furthermore, the city's SNS, based on swift and accurate information delivery, actively utilizes 'Bauduckyi,' the city's mascot character, in meme-based promotional content production, and creates video content unique to the city's SNS such as the 'Newbie Clip Series' to respond to SNS trends.

Through these efforts, the city's SNS has achieved over 15% subscriber growth each year for the past three years, achieving 10,000 Instagram subscribers in early this year followed by reaching 10,000 YouTube channel subscribers in October.

Mayor Kim Bo-ra said, "This achievement was possible thanks to citizens who have always taken interest in city policy news and Anseong City's SNS. We will continue to strive to become an even more beloved SNS and Anseong City."