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Namyangju, Pohang, and Gangjin Sign 'Dasan Jeong Yak-yong Brand Exchange Cooperation Agreement'

Pledge to jointly develop cultural and tourism content centered on Dasan Jeong Yak-yong brandMayor Ju Gwang-duk: "This agreement will create a new turning point for cultural and economic development in all three cities"
Namyangju Mayor Ju Gwang-duk (center) takes a commemorative photo with Pohang Mayor Lee Kang-duk (left) and Gangjin Deputy County Governor Lee Byung-chul after holding the Dasan Jeong Yak-yong Brand Exchange Cooperation Agreement Ceremony. (Photo=Namyangju City)
Namyangju Mayor Ju Gwang-duk (center) takes a commemorative photo with Pohang Mayor Lee Kang-duk (left) and Gangjin Deputy County Governor Lee Byung-chul after holding the Dasan Jeong Yak-yong Brand Exchange Cooperation Agreement Ceremony. (Photo=Namyangju City)

[Suwon Ilbo=Reporter Um In-yong] On the 11th, Namyangju City held a 'Dasan Jeong Yak-yong Brand Exchange Cooperation Agreement Ceremony' at the Jeong Yak-yong Historic Site, together with Pohang City in North Gyeongsang Province and Gangjin County in South Jeolla Province, ahead of the opening of the '38th Dasan Jeong Yak-yong Cultural Festival.'

This agreement was promoted to jointly develop cultural and tourism content centered on the Dasan Jeong Yak-yong brand with Pohang City in North Gyeongsang Province and Gangjin County in South Jeolla Province, which share historical connections as the exile sites of scholar Dasan Jeong Yak-yong, and to boost local economic vitalization through this partnership.

The ceremony was conducted in the presence of key figures including Namyangju Mayor Ju Gwang-duk, Pohang Mayor Lee Kang-duk, and Gangjin Deputy County Governor Lee Byung-chul, proceeding through △explanation of the agreement's purpose △congratulatory remarks △signing and exchange of agreement documents △commemorative photo session.

With this, the three local governments plan to jointly undertake various projects to reinterpret the legacy of scholar Dasan Jeong Yak-yong from a modern perspective, activate tourism and cultural exchange programs, and attract domestic and foreign visitors.

In particular, through △development of cultural and industrial content reflecting Dasan Jeong Yak-yong's legacy and the characteristics of each region △joint development and promotion of tourism content △development of cultural exchange programs △revitalization of research and academic exchange, the three cities plan to pursue mutual prosperity and development and establish sustainable cooperation relationships.

Mayor Ju Gwang-duk said in his congratulatory remarks, "Based on the legacy and spirit of scholar Dasan Jeong Yak-yong, I hope each region will cooperate in mutual prosperity so that the Dasan Jeong Yak-yong brand can spread further," and "Through this agreement, we will create a new turning point where all three cities can experience cultural and economic development."

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