Gyeonggi Province Rolls Up Sleeves to Help Sell Flood-Affected Agricultural Products

[Suwon Ilbo=Reporter Kim Gapdong] Gyeonggi Province announced on the 4th that it will roll up its sleeves in efforts to help farming communities affected by flooding, including providing flood-affected agricultural products through cafeteria meals in 'selling flood-affected agricultural products initiative.'

The province will push forward with the 'selling flood-affected agricultural products initiative' targeting agricultural products from areas hardest hit by flooding from early to mid-last month's nationwide monsoon rain, particularly Yeoncheon-gun and Hwaseong-si in Gyeonggi, as well as Seocheon-gun in South Chungcheong, Wanju-gun in North Jeolla, and Jindo-gun in South Jeolla.

The 'selling flood-affected agricultural products initiative' will be implemented by providing flood-affected agricultural products as side dishes through provincial office and affiliated institutions' cafeteria meals, and supporting online sales channels through the 'Market Gyeonggi online mall.'

First, on the 5th, the cafeterias at Gyeonggi Province's Southern Office, Northern Office, and Gyeonggi Agricultural and Fisheries Promotion Agency will develop special menu items using Yeoncheon pork, Seocheon garlic, and Jindo seaweed, which will be provided as lunch meals to employees.

Additionally, the province plans to provide cafeteria meals using flood-affected agricultural products at 15 public institutions including the provincial office and affiliated organizations, with plans to continuously support the expansion of consumption of flood-affected agricultural products.

Furthermore, on the 7th at 4 p.m., an online 'Market Gyeonggi mutual benefit live commerce Korean table setting' will be held.

The 'mutual benefit live commerce Korean table setting' will be conducted in the format of a show host directly preparing and selling flood-affected agricultural products including Yeoncheon rice and potatoes from Gyeonggi, Seocheon garlic and perilla leaves from South Chungcheong, Wanju carrots and zucchini from North Jeolla, and dried shrimp and anchovies from South Jeolla through online sales.

Additionally, the province plans to continuously support online promotion and sales channel development for flood-affected agricultural products through opening and launching special sales sections for flood-affected agricultural products on Market Gyeonggi.

Kong Jeong-sik, director of the Provincial Agricultural, Fisheries and Life Science Bureau, said, "We hope that the 'selling flood-affected agricultural products initiative' will provide some help in boosting the morale and management stability of farming communities in flood-affected areas," and added, "We hope for significant consumer interest and consumption of flood-affected agricultural products."