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Yongin City Supports 5 Communities to Revitalize Alleyway Commercial Districts with 50 Million Won

Program targets groups of 30 or more small merchants…aims to recover commercial areas through development of specialty products, promotions and marketing
Yongin City is promoting community support projects to revitalize alleyway commercial districts. The photo shows Boseong-dong Cafe Street. (Photo=Yongin City)
Yongin City is promoting community support projects to revitalize alleyway commercial districts. The photo shows Boseong-dong Cafe Street. (Photo=Yongin City)

[Suwon Ilbo=Choi Ki-ho] Yongin Special-Status City announced on the 17th that it has selected 5 small merchant communities to conduct their own marketing programs, providing up to 10 million won each to help restore vitality to declining alleyway commercial districts.

This follows the "Alleyway Commercial District Community Revitalization Project," which the city is launching for the first time this year to help small merchants facing management difficulties recover depressed alleyway commercial areas on their own.

Support targets are communities composed of 30 or more small merchants operating in alleyway commercial districts. These must be organized groups with designated representatives such as merchant associations, and duplicate commercial areas within a single community are not permitted.

The city plans to support event projects including specialty festivals and events, flea markets, and joint coupon issuance, as well as promotional projects such as video and flyer production, logo creation, and website operation.

The city will also support specialty projects that develop representative products reflecting the characteristics of the commercial area and formulate marketing strategies to attract consumers.

Organizations wishing to apply should download the application form from the city website from the 22nd to the 31st, and submit it either by visiting the Civil Economy Division on the 2nd floor of City Hall or by email (hwa6love@korea.kr).

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