Suwon Ilbo Passes Naver and Kakao Portal Partnership Review

[Suwon Ilbo=Reporter Jung Jun-seong] Suwon Ilbo, Suwon's representative comprehensive media, has passed Naver and Kakao portal partnerships. As a result, all articles published on Suwon Ilbo will be made available in real-time on Naver and Daum following contract procedures.

The 'Naver·Kakao News Partnership Evaluation Committee,' which oversees news partnership reviews for Naver and Kakao, announced on the 16th the results of a two-month review process targeting 297 applicants nationwide who applied for the first half of 2022 news search partnerships.

The committee approved 25 organizations including Suwon Ilbo, Jeju Ilbo, and Jeonbuk Voice (21 for Naver, 16 for Kakao, with 12 overlapping) as 'news search partnership' media. Based on the initial number of applicants, the approval rate is 8.42%.

News search partnerships are news service collaborations where portals provide content through out-link methods in search results. Therefore, all articles, photos, and contributed pieces published on Suwon Ilbo will be exposed through Naver and Daum, allowing readers to access Suwon Ilbo's valuable information in real-time through these portals.

Furthermore, with this portal partnership approval, Suwon Ilbo will be positioned to take a further leap forward as an internet news organization. After six months of registration as a news search partnership media, the outlet will become eligible for 'News Stand' partnerships that provide news information identical to the media outlet's website homepage, and 'News Content' partnerships that provide articles through in-link methods.

Suwon Ilbo, founded in 1989 as Suwon Newspaper, introduced the region's first citizen reporter system in 2001 and stands as Suwon's most prominent media outlet, marking its 33rd founding anniversary on the 30th.

In particular, Suwon Ilbo published 100,000 copies of Suwon Newspaper with diverse sections in 2002, changed its title to Suwon Ilbo in 2004, and was reborn as Gyeonggi Province's first internet newspaper, a unique status among Suwon media outlets as 'Gyeonggi Province's No. 1 Internet Newspaper.'

Based on this foundation, Suwon Ilbo was the first among Gyeonggi and Incheon region media to supply paid news to Naver and has since established news search partnerships with 'Zoom Internet' and 'Google' following CEO Kim Gap-dong's appointment in 2019.

Meanwhile, Suwon Ilbo, taking this opportunity of passing the Naver and Kakao portal partnership review, reaffirms its editorial philosophy of 'fulfilling the mission of journalism for a brilliant future for Suwon' and plans to fulfill its responsibilities as a regional media.

Furthermore, the outlet is committed to creating differentiated content and balanced reporting befitting the era of local decentralization, ensuring that local residents understand the value of truth, while pursuing a leap forward as a comprehensive media group with nationwide reach.