Suwon's Corporate and Individual Taxis to Get New Taxi Roof Signs

[Suwon Ilbo=Reporter Jung Jun-sung] Suwon City announced on the 22nd that it will replace the 'taxi roof signs' on corporate and individual taxis within the city with a new design linked to the city's dedicated taxi-hailing app 'Suwon e-Taxi'.

This initiative aims to improve the existing taxi roof signs, which have varying forms depending on the taxi transport operator and have become outdated.

Out of 4,690 non-affiliated taxis (corporate and individual taxis), Suwon City will cover 4,221 units (90%), while the Suwon taxi industry will bear the cost of 469 units (10%). The replacement is scheduled to be completed by the 30th of this month.

The signs are designed in identical colors to the app icon design—purple and white—to create synergy with Suwon City's dedicated taxi-hailing app 'Suwon e-Taxi', which has no calling fees or brokerage commissions.

The front and back of the taxi roof signs display the Korean characters '수원' (Suwon), while the left and right sides display the English text 'SUWON'. With white lettering on a purple background, the signs are highly visible.

In addition to the taxi roof signs, vehicle wrap stickers bearing the text 'SUWON e TAXI' are being attached to taxi doors to enhance the overall design.

Suwon City's Public Relations and Planning Division, Urban Design Team, and Suwon taxi industry officials participated in the development of the new design.

Meanwhile, 'Suwon e-Taxi', which launched in April, is a public-private collaborative taxi-hailing app developed with the Suwon taxi industry taking the lead and Suwon City providing support. The app features no calling fees or brokerage commissions, and offers automatic payment and mileage reward services.