Suwon Develops Integrated Brand for Suwon Arboretums

[Suwon Ilbo=Reporter Jung Jun-seong] Suwon City announced on the 15th that it has developed an 'integrated brand for Suwon Arboretum' to be used in promoting the 'Ilwol Arboretum' (working title) under construction in Cheoncheon-dong in the western Suwon area and the 'Yeonghung Arboretum' (working title) in Woncheon-dong in the eastern Suwon area.

The two arboretums began construction in the second half of last year and are currently proceeding without delay with completion targeted for next year.

The integrated brand for Suwon Arboretum is modeled after 'ㅅ' and 'ㅇ', the initial consonants of 'Suwon'. The characteristic of arboretums where trees change to diverse colors with the seasons is expressed through a combination of green and red (autumn leaves) colors. The divided spaces in the symbolic image are filled with multiple color tones to represent the diverse tree species found in the arboretum.

The integrated brand will be applied to certificates, deeds, seals, promotional materials, clothing, vehicle stickers, packaging, pictograms, and other items for both Ilwol Arboretum and Yeonghung Arboretum. The brand will also be used on signage and information boards inside and outside the arboretums.

Ilwol Arboretum will be developed within Ilwol Park on a 101,500㎡ site. It will be established as Suwon's 'ecological landmark arboretum' that serves public purposes including systematic plant collection and research, ecological conservation, and ecological education.

Yeonghung Arboretum will be developed on a 145,400㎡ site. It plans to preserve and utilize existing natural ecosystems including cultivated rice fields, ponds, and forests to the maximum extent. It is a 'garden culture promotion arboretum' that displays gardens and showcases plant cultivation culture in everyday life.

The Ilwol and Yeonghung Arboretums, developed as 'urban regional hub arboretums', are expected to establish themselves as iconic tourist attractions representing Suwon.