Experience Virtual and Augmented Reality at Suwon's Gwanggyo Alley

[Suwon Ilbo=Reporter Park No-hun] Gyeonggi Province announced that it will operate 'Amazing Our Neighborhood XR (Extended Reality) Market,' a VR (Virtual Reality) and AR (Augmented Reality) technology-based smart shop showcase for three months at Suwon's Gwanggyo Alley and Guri Traditional Market.

This showcase, part of the 'Virtual/Augmented Reality-based Smart Shop Demonstration Project,' began on the 17th.

The project aims to apply Extended Reality (XR) technology, which encompasses virtual/augmented reality (VR/AR) technology, to local commerce and shops to enhance the service and marketing competitiveness of small business owners.

Gyeonggi Province previously conducted a public call in May for two commercial areas in the province to receive three-month support for virtual/augmented reality technology and services, and as a result, Suwon's Gwanggyo Alley and Guri Traditional Market were selected.

In the two selected commercial areas, visitors can experience VR/AR services from the 17th through December 3 for three months.

For example, restaurants can use augmented reality (AR) menus that virtually display dishes, and visitors can try on glasses virtually at eyewear shops.

Specifically, at Gwanggyo Alley, the showcase experience is available at ▲Barbox (pet supplies shop) ▲Gawa Leather (leather workshop) ▲Perfect Life (craft brewery) ▲Alley Kids Lobby, and at Guri Traditional Market at ▲Cody Box (clothing specialty store) ▲Jewel J (accessory shop) ▲I Deco (eyewear shop) ▲Good Well (beauty salon) ▲Yu Daksa Gopchang (restaurant).

Park Jong-il, Director of the Future Industry Division of Gyeonggi Province, stated, "This showcase will be an opportunity to support technology adoption tailored to each commercial area by applying VR/AR technology and actively encourage residents to participate in experiences, leading the way in spreading awareness of fourth industrial technology. We hope this project will revitalize the commercial areas in the province, which have been depressed by COVID-19, and provide new growth momentum."

For more details, visit the Gyeonggi Content Agency homepage (www.gcon.or.kr) or contact the Future Content Team (031-8064-1729).