Gyeonggi Province's Public Delivery App Official Name Confirmed as 'Delivery Express'...Fair Market Order Expected

[Suwon Ilbo=Park No-hun] Gyeonggi Province Co., Ltd. announced on the 28th that the official name for Gyeonggi Province's public delivery app has been confirmed as 'Delivery Express.'

'Delivery Express,' which was finalized after expert review, carries the meaning of "presenting faster and premium-quality service," according to officials at Gyeonggi Province Co., Ltd.

The naming contest for Gyeonggi Province's public delivery app, which was conducted for 10 days starting August 18th, received a total of 5,837 submissions.

The submitted entries underwent three stages: internal review, university student preference surveys, and final judging. After deliberate review of the large number of submissions, Lee So-jung's 'Gyeonggi Express' was selected as the grand prize winner.

Based on the winning entry, Gyeonggi Province Co., Ltd. gathered and reviewed opinions from public relations consultants, design experts, consortium project managers, and Gyeonggi Province officials, deciding to use 'Delivery Express' as the final official name.

In particular, the decision took into comprehensive account suitability, novelty, and usability, as well as public appeal considering future service expansion and the feasibility of trademark registration.

Going forward, a public delivery app official logo matching the final name 'Delivery Express' will be developed and unveiled in October.

Judge Lee Jae-deok stated, "While there were many interesting names, we wanted to select one that reflected the business purpose of creating a fair market economy," adding "The keyword 'Express,' which represents premium service for residents, embodies public interest and public benefit."

An official from Gyeonggi Province Co., Ltd. said, "Now that we have confirmed the official name, we will do our best to provide services befitting it so that the public delivery app can expand throughout Gyeonggi Province."

The public delivery app, to be called 'Delivery Express,' is part of Gyeonggi Province's planned 'Public Digital SOC Project,' and is an application developed and operated by Gyeonggi Province Co., Ltd. to support sales channels for small business owners in food and beverage industries and to establish fair market order.

Rather than the public infringing on the private sector's domain, the characteristic feature is that Gyeonggi Province invests in creating public digital infrastructure such as local currency circulation networks, data, and technology, while delegating app development and operation to the private sector, thereby maximizing the advantages of private-public cooperation.

Currently, three regions—Hwaseong, Osan, and Paju—have been selected as pilot areas for the public delivery app, and recruitment of franchisees is underway. Full-scale pilot service is scheduled to begin in early November.