Gyeonggi Province Fire Department's 'Fire Station Production Team' Fire Safety Promotional Content Gaining Popularity

[Suwon Ilbo=Reporter Park No-hoon] The Gyeonggi Province Fire Department announced on the 27th that promotional fire safety content produced by the 'Fire Station Production Team (Soh-Pyun-Je)' is creating a sensation.

The Fire Station Production Team is a workplace club consisting of nine firefighters with voluntary participation, led by Fire Captain An Deuk-hyun from the headquarters' Fire Public Relations Team, along with Fire Fighter Kim Hak-hyun from Gapyeong Fire Station and others who possess video and design production capabilities.

By carving out time from their busy schedules, they generate ideas through meetings and shoot and edit videos at the scene to produce engaging fire safety promotional content tailored to fire department policies and characteristics of individual fire stations.

'Those Days' features a conversation between a veteran firefighter with 30 years of service and a new firefighter getting to know each other, while 'Fire Department Retro Fashion Show 2020' humorously introduced uniforms and firefighting gear worn by firefighters from the Joseon Dynasty to the present.

Additionally, they disclosed a day in the life of paramedics dispatched to Daegu due to COVID-19 and those working at frontline fire stations through VLOG, conveying information about COVID-19 safety guidelines.

Although the content may appear somewhat amateurish since the team members' main profession is firefighting, the promotional content produced by the Fire Station Production Team and uploaded to YouTube channels and social media services is garnering significant popularity, according to officials from the Fire Department. Since they produce promotional materials in-house, the budget savings effect is substantial. The team already received recognition for its work, winning a commendation from the Fire Chief in November of last year in the 'Fire Safety Promotional Content Planning' category.

In particular, the Fire Department recently utilized the Fire Station Production Team's content rather than advertisements commissioned from advertising agencies for newspaper, magazine, and internet advertising.

The 'One-Take 119-Second Safety Education' video newly planned and launched by the Fire Station Production Team is anticipating further popularity. Following the current preference for simple and clear communication methods, the team employs one-take filming techniques to deliver safety education in a short time of less than two minutes.

Currently, two 119-second safety education videos on 'Home Safety Guidelines' and 'Heimlich Maneuver for Adults' are uploaded.

Fire Captain An Deuk-hyun, who leads the Fire Station Production Team, stated, "Since this is an activity operated by a public institution, it is indeed difficult to balance interesting elements with public-interest messages," and added, "I will communicate with our staff and work harder to develop more creative content and ensure it aligns with our operational mission."

An Ki-seung, Director of Daily Safety at the Gyeonggi Province Fire Department, said, "Through diverse and engaging video production and uploads, we expect to draw residents' attention to firefighting and raise public awareness about safety prevention," and continued, "Going forward, we will actively produce fire safety content that can approach residents more familiarly through voluntary employee participation."