Suwon City Wins 'Korea's 9th SNS Awards'

[Suwon Ilbo=Reporter Seo Dong-young] Suwon City has been selected for the Excellence Award in the Basic Local Government Category at the '9th Korea SNS Awards.'

The city, which received the Excellence Award in the Basic Local Government category in 2013 and 2015, and the Outstanding Excellence Award in 2018, has achieved its fourth award. The awards ceremony will be held on the 16th at the International Conference Hall of the Press Center in Jung-gu, Seoul.

The 'Korea SNS Awards,' hosted by the Korea Social Content Promotion Association, is the most prestigious award in Korea's SNS field, selecting outstanding organizations by evaluating the performance of public institutions and companies in SNS utilization. It is sponsored by the Ministry of Science and ICT and the Korea Information Society Development Institute.

According to the city, it received high scores across quantitative evaluations such as social media user influence, brand awareness, and engagement, as well as expert evaluations including content quality, storytelling, activity level, and communication, and citizen voting by the general public.

Since 2011, the city has operated the blog 'Doran Doran Suwon e-Story' and differentiated social media channels including 'Suwon City Kakao Talk' and Instagram, providing diverse and high-quality information to citizens.

'Doran Doran Suwon e-Story' has accumulated 19.37 million visitors, and 'Suwon City Kakao Talk Plus Friends,' launched in 2016, has reached approximately 437,000 friends as of October 10. Suwon City's Kakao Talk friend count ranks first among all metropolitan and basic local governments and government agencies nationwide.

Additionally, the city operates differentiated social media such as Instagram's 'Our Neighborhood' and Naver Post's 'Rediscovery of Suwon,' providing real-time city government information while communicating with not only citizens but also tourists through emotional photo content that highlights various areas of Suwon.

'Doran Doran Suwon e-Story' continuously holds various participation events and contests to strengthen communication with users. 'Suwon City Kakao Talk' plays a major role in informing citizens about major events and communicating emergency situations such as disasters. Through 'Generous Events,' it also conducts discount promotions in connection with local commerce. Going forward, when disasters occur, the city plans to operate Kakao Talk open chat rooms to activate real-time citizen reports.

In addition to the 'Korea SNS Awards,' the city has consecutively won ▲2014 'Korea Internet Communication Award' Public Sector Excellence Award ▲2016 'Korea Blog Awards' Public Sector Grand Prize ▲2017 'Korea Internet Awards' Social Promotion Category Prize and 2019 Korea PR Awards Excellence Award.

Mayor Yeom Tae-young said, "The city will continue to utilize various SNS channels that align with the times of the era to communicate authentically with citizens and implement city governance that resonates with them."