Gyeonggi Province and Naver Happy Bean Launch Pet Product Online Exhibition 'Gyeonggi Pet Star' Starting September 11

Gyeonggi Province will operate the 'Gyeonggi Pet Star' online exhibition in partnership with Naver Happy Bean from September 11 through October 11.

The 'Gyeonggi Pet Star' exhibition can be accessed through Naver Happy Bean's Empathy Shop and showcases a variety of pet-related products including pet food, living supplies, and walking accessories all in one place.

The exhibition also offers consumer benefits including discounts and Naver point accumulation.

The exhibition will initially feature 10 small and medium-sized enterprises participating until October 11, and from October 16, 10 new companies will participate to continue the exhibition through mid-November.

The participating companies are among 20 enterprises selected for the 'Support Project for Fostering Promising Small and Medium-Sized Enterprises in the Pet Industry 2026' online marketing division. These companies strengthened their online sales capabilities through preliminary consulting and education on Naver Smart Store operation strategies and product detail page creation.

The exhibition will initially run with 10 small and medium-sized enterprises participating until October 11, and from October 16, 10 new companies will join to continue through mid-November.

Byeon Hee-jung, Division Head of Pet Animals at Gyeonggi Province, stated, "This online exhibition is an excellent opportunity to promote outstanding pet products while supporting the expansion of sales channels and revenue improvement for small and medium-sized enterprises in the province," and added, "We hope residents will show great interest and participation in ethical consumption by directly experiencing and purchasing products from excellent local small and medium-sized enterprises."

천의현 대표이사 euihyun@suwonilbo.kr